Refeds


Subject Re: edu ID branding
From Leif Johansson <leifj@xxxxxxxx>
Date Tue, 01 Jun 2010 11:02:22 +0200

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On 06/01/2010 11:00 AM, Rhys Smith wrote:
> On 1 Jun 2010, at 11:35, Leif Johansson wrote:
>> but the brand actually has to mean something
> 
> Sorry - have to disagree here.
> 
> The brand doesn't have to mean *anything*, and I'm extremely doubtful we could ever create a brand that meaningfully expresses what federated identity is all about that the average user in the street (edu-affiliated or not) can understand. Most notably, if even we could, users do not want to understand: they just want things to work as if by magic.
> 

It has to mean something to the relying parties otherwize it won't get used.

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