Subject RE: publisher interface study
From "Mark Williams \(JISC\)" <m.williams@xxxxxxxxxx>
Date Thu, 1 Oct 2009 09:35:03 +0100

I think that those of us who come from an HE background perceive Edu as
HE focused, but ironically in the UK, those from an FE background don't
think of it as HE specific because they don't come across it very much.
As far as FE is concerned I would say Edu has very little baggage.


-----Original Message-----
From: Nicole HARRIS [mailto:n.harris@xxxxxxxxxx] 
Sent: 01 October 2009 09:30
To: 'refeds@xxxxxxxxxx'
Subject: Re: [refeds] publisher interface study

Is that just because of domain usage in the US? In eduID I see edu as
merely being short for education without any other connotations and if
schools and colleges aren't educational institutions, then what else are
they?  The only other word I can think of is 'learning', and that of
course cuts out research etc.

Another route would be an entirely random word with no connotations,
but then you really do have the headache of 'selling' the brand and
giving it context and meaning. EduID does at least speak for itself to a
large extent.
Sent using BlackBerry

----- Original Message -----
From: Andrew Cormack <Andrew.Cormack@xxxxxx>
To: refeds@xxxxxxxxxx <refeds@xxxxxxxxxx>
Sent: Thu Oct 01 08:40:01 2009
Subject: RE: [refeds] publisher interface study

> -----Original Message-----
> From: Vries, Ale de (ELS-NYC) [mailto:ale@xxxxxxxxxxxx]
> Sent: 29 September 2009 23:37
> To: refeds@xxxxxxxxxx
> Subject: RE: [refeds] publisher interface study

<snip> some really useful observations, thanks

> And I wouldn't worry too much about eduID sounding too "education- 
> only". To some degree a name is just a name, and as long as what it 
> stands for is good stuff, it'll fly (after all, "ipod" and "google" 
> are kinda stupid words in themselves, right?)

The problem is that edu is actually seen as specific to *higher*
education, and therefore excluding the rest of our constituency. A bit
like if we proposed "UKID" or "NLID" as an international brand; or if
iTunes was called AppleTunes...

That's why we have to refer in the UK to "JANET Roaming/eduroam". It
would be nice not to have to do that again.

Though it's probably not as bad a branding choice as Opel/Vauxhall's
Nova car, which never did sell very well in Spain ;-)


Andrew Cormack, Chief Regulatory Adviser JANET(UK), Lumen House, Library
Avenue, Harwell Science and Innovation Campus, Didcot, OX11 0SG, UK
Phone: +44 (0) 1235 822302
Fax: +44 (0) 1235 822399

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JANET(UK) is a trading name of The JNT Association, a company limited by
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Registered Office is at Lumen House, Library Avenue, Harwell Science and
Innovation Campus, Didcot, Oxfordshire. OX11 0SG