Refeds


Subject RE: publisher interface study
From "Andrew Cormack" <Andrew.Cormack@xxxxxx>
Date Thu, 1 Oct 2009 09:34:24 +0100

> -----Original Message-----
> From: Nicole HARRIS [mailto:n.harris@xxxxxxxxxx]
> Sent: 01 October 2009 09:30
> To: 'refeds@xxxxxxxxxx'
> Subject: Re: [refeds] publisher interface study
> 
> Is that just because of domain usage in the US?

I think so.

> In eduID I see edu as
> merely being short for education without any other connotations and if
> schools and colleges aren't educational institutions, then what else
> are they?  The only other word I can think of is 'learning', and that
> of course cuts out research etc.

Couldn't agree more, and I can't think of another term either. Maybe we just have to try all those arguments again and hope that the outcome is different from when we used them on eduroam :-(

Andrew
 
> Another route would be an entirely random word with no connotations,
> but then you really do have the headache of 'selling' the brand and
> giving it context and meaning. EduID does at least speak for itself to
> a large extent.
> --------------------------
> Sent using BlackBerry
> 
> 
> ----- Original Message -----
> From: Andrew Cormack <Andrew.Cormack@xxxxxx>
> To: refeds@xxxxxxxxxx <refeds@xxxxxxxxxx>
> Sent: Thu Oct 01 08:40:01 2009
> Subject: RE: [refeds] publisher interface study
> 
> > -----Original Message-----
> > From: Vries, Ale de (ELS-NYC) [mailto:ale@xxxxxxxxxxxx]
> > Sent: 29 September 2009 23:37
> > To: refeds@xxxxxxxxxx
> > Subject: RE: [refeds] publisher interface study
> 
> <snip> some really useful observations, thanks
> 
> > And I wouldn't worry too much about eduID sounding too "education-
> > only". To some degree a name is just a name, and as long as what it
> > stands for is good stuff, it'll fly (after all, "ipod" and "google"
> are
> > kinda stupid words in themselves, right?)
> 
> The problem is that edu is actually seen as specific to *higher*
> education, and therefore excluding the rest of our constituency. A bit
> like if we proposed "UKID" or "NLID" as an international brand; or if
> iTunes was called AppleTunes...
> 
> That's why we have to refer in the UK to "JANET Roaming/eduroam". It
> would be nice not to have to do that again.
> 
> Though it's probably not as bad a branding choice as Opel/Vauxhall's
> Nova car, which never did sell very well in Spain ;-)
> 
> Andrew
> 
> --
> Andrew Cormack, Chief Regulatory Adviser
> JANET(UK), Lumen House, Library Avenue, Harwell Science and Innovation
> Campus, Didcot, OX11 0SG, UK
> Phone: +44 (0) 1235 822302
> Fax: +44 (0) 1235 822399
> 
> JANET, the UK's education and research network
> 
> JANET(UK) is a trading name of The JNT Association, a company limited
> by guarantee which is registered in England under No. 2881024
> and whose Registered Office is at Lumen House, Library Avenue,
> Harwell Science and Innovation Campus, Didcot, Oxfordshire. OX11 0SG
>